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Why Neuroscience will set you up for success while navigating through the radical global changes of how we work, lead, learn, live & collaborate
Companies and individuals that will thrive in the future are those that are able to view uncomfortable changes as an opportunity to grow, reinvent themselves in the middle of a crisis and embrace interpersonal conflicts and debates as a healthy sign of innovation and resilience.
Do you ever wonder why your transformation efforts do not stick? Why your employees, customers and suppliers don’t adopt a “new way of working” (e.g., automation; remote work; freelance and sharing economy; work values, such as purpose, sustainability, well-being, Diversity, Equity & Inclusion (DEI), needs for transparency and self-expression)?
We already know the answers from recent discoveries from Neuroscience: Because these efforts go against our human nature, as we spend a majority of our time on autopilot, naturally dislike change and are sceptic towards new ideas (“Neophobia”). We need to utilize neuroscientific tools to understand what holds people’s attention, gives them purpose and motivates them to adopt change sustainably. The results of these applications for businesses and individuals are remarkable and contribute to whoever “will make it or break it”.